Rui Eduardo is a Portuguese Designer. He graduated from IADE - Instituto de Arte, Design e Empresa, Lisbon in 2013.

His design work results from the experiences gathered in a varied background including information, service and product Design. His desire to build technology that better connects people while respecting their ambitions and effort made him specialize in experience and service design.

In early 2015 Rui Eduardo joined Soma Analytics as Head of Design where he led all aspects of Design including Product, Service, Human Experience, Brand and Design Research. At Soma, Rui collaborated and developed projects in the e-Health and Insurance industries and delivered B2B solutions that help companies manage and reduce stress in the workplace.

Rui blends methodologies based on Design Thinking and applies them throughout the Design process to inspire opportunities and inform business decisions.

In late 2016, Rui joined Fjord at Accenture Global Centre for Innovation here he's part of the design research and design+data efforts.


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Rui Eduardo